Ifbyphone gave me the opportunity to build a brand from scratch when they decide to rename themselves DialogTech. This page outlines my brand design process with documents that explore the development of a corporate icon, logo, brand color palette, and typography.

Care was taken to develop a logo that would be flexible enough to work on a pen or billboard. Alternative logos were developed for use on both dark backgrounds and for when a compact logo would be more appropriate. The colors palette was inspired by Google’s Material Design.